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About Us

“If you care about each other and you care about the guest, everything else will fall into place!”

OUR MISSION

Our mission is to constantly exceed expectations and make each of our guests feel welcome. We strive to create a positive impression on our team and our community through genuine hospitality and care.


Our Values

CARE

We care about our people – our guests, our Team Members, and our community. We connect with people in a meaningful way to create memorable experiences. We go above and beyond our guests’ expectations, and we do it with empathy and sincerity.

HONESTY & TRUST

We respectfully communicate with transparency. We act accordingly with integrity and values. Honesty allows us to trust and have the confidence that we can always rely on each other to reach our common goals.

TEAMWORK

We harmonize our collective strengths to achieve outstanding results. We are a crew of hospitality professionals working together to make our ship accomplish its mission. Together, WE make it happen!


OUR ORGANIZATION

Dan & Lise-Anne

Dan and Lise-Anne Serafini, Fort Lauderdale residents, have been in the local restaurant business for nearly 40 years. They moved here in the 1980s and helped create the crowd-pleasing East Side Mario’s “Little Italy” restaurant in Aventura Mall.

After selling Mario’s to a national chain, they opened Big Tomato Market Grill in Pembroke Pines, which became a popular eatery for 15 years.

In 2010, when the former Giorgio’s Grill became available, the Serafinis rebranded it and launched GG’s Waterfront — a chef-driven, modern American restaurant serving cuisine dockside with magnificent views of daily sunsets 

Alex Serafini

Born and raised in South Florida, Alex grew up in the family restaurant business. At 16, he moved to Toronto in pursuit of his hockey career before attending Carleton University in Ottawa to earn a Communications and Marketing Degree. After graduation, he moved to New York City, landing a job as a server at Union Square Café. Under the tutelage of award-winning restaurateur Danny Meyer, Alex worked his way up through a number of management roles. His key focus was in operations and concept development for new projects with Union Square Hospitality Group.

Alex moved back to South Florida to help further develop and grow the We Care Hospitality concepts. He holds the position of Managing Partner and is a key leader in the vision and execution of company projects. Alex brings his extensive industry experience and passion for hospitality to oversee operations, develop team culture, and uphold the high standards that define the company’s brands. 

Our Team